In addition, if you chose to opt for such a manual method, you may get better quality results over the long term, it would still not be a perfect approach ( 4, 5). And since they usually only show sudden spikes for low absolute volumes, monthly searches, they are so often near zero. It is a time-consuming process and not even specific enough to gain something relevant. However, often people end up using Google Trends in sloppy ways to spot new trends.įor instance, many take the top 25 breakout queries for a topic, scan through them, and observe their plotting over time. Google Trend ( 2) solves bigger issues such as the demand for something, or if there is a demand for anything at all, it tells you what people are searching for.Īs someone once said ( 3), “you need to look at what people are doing and not what they are saying.” That’s why it can reflect what the general population is aware of, what they care for, what their intentions are to buy next, and so forth.Įven though Google Trends may not capture everything like which sites are getting a huge amount of direct traffic or stats of early-stage startups, it is an excellent tool one can use at no cost as an entrepreneur. Google is the biggest search engine out there with over 90% market share ( 1). The tool is invaluable for everything, be it finding the next big thing, SEO purposes, or investing. We consider Google Trends the best research tool for businesses and entrepreneurs. There are multiple approaches, but one of the most common and the one we use the most ( and also free) is Google Trends. The new approach gave us another direction – to find new trends, the next big thing, and present them to you.Įver since we started sharing the latest trends and new business opportunities, several people have asked us to look for trends that could explode. Nonetheless, it has been a while since we started sharing our opinion, narrating the entire story, and offering insights to paint an in-depth overview of the matter. Previously, we used to report the latest stories, and that was pretty much it. Over the past few months, we at TimesNext decided to change how we looked at startup news and redirected our offerings. Trend patterns with higher highs and lows for seasonal queries and events.Viral content without any paid ads behind them.Find early clues like the sudden appearance of something new in top rising queries, things which have others’ attention like organic influencer mentions or forum discussion.Keep an eye for convergences on an already established trend.Look for exponential patterns at an early stage.
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